Bench could use a new creatives/ad agency, seriously.
I thought this ad was confusing enough--
Captivate him? Captivate him? Is it just me or is it the girl who looks captivated? (But in fairness, Coco looks hot in print!)
But please, pardon me if I get a little freaked out when I saw this--
Copy says:
You don't need much to look like Diether.
1. Maghanda lang ng P5.00
2. Get a Bench Fix Sachet
3. Buksan
4. Apply on fingers at ilagay sa buhok
5. I-apply sa buhok para ma-achieve ang kaayaayang effect
Amazingly (or disconcertingly) enough... copy says the same thing for both Iya and Jake! Now, does that mean that if I follow all steps, I could end up, surprised in the end, looking like Diether, Iya or Jake?
If the intent was to confuse the audience, then you are doing one helluva job, guys!